If you are starting a new website then you don’t want yours to be one of the thousands that receive almost no visitors. To get a large number of hits on a continuous basis you need to get a high search engine positioning. There are many people that will suggest different ways to do this but the rules change all the time.

It is important that each of your web pages appears on the first or second results page of all the major search engines. The following advice gives the latest keyword techniques that you will need to implement for this to happen.

Understanding how keywords can affect your search engine rankings is perhaps the most important aspect of internet marketing. You need to take time to fully comprehend the various dynamics. To start with, the main keyword needs to appear in the title tag and preferably near the beginning. It also helps to have the most important keywords in the page URL, but only if the same words appear in the body text.

The keywords can appear many times in the actual content of the pages. But you have to place great attention on the density. Most experts will recommend that between three to six per cent is best. If it is too high then it will look suspicious and may be rejected. A great place to use keywords is in the headings on your pages. But this should only be done if the content has the same keywords and again be aware of density.

People will tell you that placing keywords in Meta tags is important. But today this is less so. You should still use the tags correctly but don’t count too much on them raising your search engine placement.

When you are adding keywords to your site content try to keep them as close together as possible. For example if you have the words “car insurance” then they should follow each other and not have a gap in-between.

You need to keep in mind that many people may not use correct spelling or grammar when typing words or phrases into a search engine. You do not want to have lots of miss-spelt words throughout your website to try and get a high ranking. But maybe you can use commonly abbreviated words in the Meta tags.

It is also worth knowing that different search engines will have different ways and methods of placing sites in relation to their keywords. You need to decide whether to target your site for one particular search engine or go across the board for them all.