Even though many people think that they can only have an effective and profitable website by reaching the top 10 search engine rankings, this is not the case. It is important to remember that the rankings change virtually daily. There are ways to maintain a high ranking, but when it comes to a profitable web site it is definitely not the only way to be profitable.

One way to find out what ranks in the top ten on search engines and where your website falls in rankings, is to search some of your key words. If you are number 9,000 out of 9,001 indexed directories, then you are probably not taking advantage of all the tools you have to be effective and profitable.

However, if you search one of your key words and an article that you wrote is in the top ten, guess what? You are in the top ten rankings. Most of the major search engines place articles by certain zines in their highest rankings on a regular basis and these articles show up when a keyword is searched. There is a valuable lesson to be learned from this habit of search engines.

Many of these articles are not written for key word density. They have been written by people who are passionate about a topic and the key words that are in the articles just happened to get in there in the writing of the article. The search engines use the articles from this zine publisher because they are high quality, are not selling anything, and are not spam advertising. The publisher is very strict about the content and quality of the articles that are submitted to them. One in particular has humans that review every article to assure that it meets the zine’s guidelines before being published.

For people who have been with some of the zine publishers for several years and have remained in the top ten rankings for most of that time, the extreme efforts made by some entrepreneurs to get in the top ten search engine rankings is a bit baffling. Many of these website owners have a simple rule that works. Write what you care about, don’t try to sell it, and you will sell yourself easily.

One of the basics of search engine marketing is to identify what your customer needs, know how your products work, and know the special uses for your products. Then, write stories about customer needs. The bio box contains the product information and your URL. Your customers will come if you give them a reason.

There are many websites that offer to put a website in the top 10 search engine rankings. There is no way that a business can make that guarantee. Even people who pay for their rankings do not get in the top ten rankings without several other factors being used to make that happen. And, it certainly doesn’t happen quickly. By taking the necessary steps to gain visibility on a consistent and continual basis, a person will rise in the search engine rankings easily.