There are literally hundreds of thousands of websites striving to reach a top ranking. When talking about the major search engines, you are talking about sixty of those hundreds of thousands actually making the top twenty for a given period of time. The sustainability of that ranking can change as quickly as a spider finds a website that has more relevant or pertinent information.

Many people purchase positions on the major search engines. When a keyword is searched there are often websites packed around the word or words that have been searched. These individual allocate a major portion of their marketing dollars to maintain their position and rank on the front page of the search engine.

For some people who are currently in the top ten search engine positions, their focus was not on the ranking. The rank position came as a result of the marketing strategies that they had in place. When a holistic marketing strategy is used it includes the use of a constant stream of quality information to the targeted audience. The individuals who make the top positions organically did not write one article, make one video, or post a blog one time and stop. They continue with a focus on producing quality content to their audience on a regular basis.

One of the factors of ranking is based on popularity of external links. By using articles, videos, etc., on a continual basis a person is creating the popularity that will get them a higher ranking on the search engines. There are many companies that guarantee positioning on the search engines. Some offer ranking on several hundred search engines. Besides the fact that, unless it is paid for, position placement cannot be guarantee, these companies do not offer the holistic marketing strategy that is needed to get a high ranking and maintain it.

Web site search engine positioning is dependent on many factors. All of those factors are addressed when a person is using a marketing strategy that incorporates the use of SEO, SEM, and quality information.

There are two types of top search engine rankings. A person may have their website listed in the top ten or twenty of a search engine. This may be accomplished by the investment of a paid placement on the search engine or through marketing strategies that provide the ranking.

However, when you do a search for any topic on a search engine, you will usually find somewhere at the very top of those rankings an article from an Internet zine. These publishers are placed at the top rankings in almost every incident above the guy that pays thousands of dollars for a ranking. There is a very good reason for this, and it is a tip that a person looking for top search engine ranking can use.

The author of that article has a website or blog. When a person interested in that topic reads the article, they will click on the website that is located in the resource box of the article. It is true that this person’s “website” is not ranked number one. But, in terms of visibility and traffic that is a number one slot.

The guidelines and policies for publishing articles with the high ranking zine publishers are very strict. They do not allow back links, HTML, etc., in the body of the article. There are humans reading every article and, when it sounds like spam, it doesn’t get published. The content must be relevant and relate to the title of the article. There are limitations on the density of keywords used in the article.

The search engines know that they can rely on the publishers to maintain a high standard of quality in their articles and so, the articles published are scanned very quickly by the bots and posted within a few days. This is an important tip for attaining ranking with search engines.

Quality content that is relevant to the topic of the website or web page will be helpful. However, visibility is the key to driving traffic. There are many excellent websites that do not have traffic. They have SEO, they have key word density, all of the bells and whistles. In some cases they have paid an exorbitant price for these extras. But, they do not have a steady stream of top ranking articles and videos that are giving them the visibility they need to drive traffic.

There are two ways to look at search engine ranking factors. One is from the search engine side which is not human and does not see a web-page the way that humans do. The other is from the side of the humans, many of whom are trying to manipulate the spiders of the search engine to rank their site higher.

The algorithms that are programmed into the spiders changes to meet the needs of the users of a search engine. For instance, algorithms have been made which now exclude many of the black hat techniques incorporated by SEO marketers in recent years. This includes such tactics as link farming and other practices that are used to increase rankings in a dishonest way.

Keyword density is important on web pages as long as they are relevant to the topic of the web page. Many people think that keyword density will increase their rankings. But, it is important to know how the “bots” see the page as opposed to humans. A search engine spider crawls about 100 pages per second. The spider is looking for specific information on the web page and is not seeing the flashy design or the wonderful text. It’s algorithms are set to look for very specific details.

Some search engine spiders are programmed to index the one hundred most frequently used words on a page. Some of these spiders look at each work in the first twenty lines of text. Others index every word on a page. The algorithms are also set to look for diversity of link sources and keyword use in the title tag.

There are over two hundred factors included in the ranking of a page on Google. The age of a page and updates are included to exclude marketers who flood the index with link farming. The spiders are searching for information that conforms to valid HTML and web programming and many of the software programs that give a person the ability to create their own web-page do not have the valid HTML that is required.

There are many ways to incorporate the search engine ranking factors into the web design and content that a person is creating. Raising in rankings and profitability requires a holistic approach to design and marketing strategies. Focusing only on one part of a market decreases a business’ sustainability.