Buy Backlinks — What You Must Know First
It’s easy to buy backlinks. Too easy.
Many webmasters make mistakes that damage their site’s reputation with Google, and therefore lower their position in the search engine results pages for their keywords.
First of all, you have to understand Google’s position on links. Brin and Page founded the entire company on the concept that assessing the value of incoming links to a site produces more accurate and relevant search engine query results than simply reading the page’s content.
Back when they wrote their research paper at Stanford University in 1995 and 1996, many webmasters were already hard at work inventing tricks to spam the engines of that time. Howevever, nobody bought backlinks.
For instance, it was not unusual to read a page on something you were interested in, scroll all the way to the bottom and find a big paragraph of adult words in tiny 4 point text.
Some webmasters were smarter. They stuffed keywords into their pages by making color of that text the same as the background color, so visitors couldn’t read it.
So Brin and Page set up a project where they analyzed selected sites by evaluating the links other sites. They verified their original thesis.
When one site links to another, it is doing so because it believes the second site has value for its visitors. Sometimes this is described as “voting” for the linked to site. It’s certainly a vote of confidence, because sending their visitors to lousy sites would reflect poorly on them.
Just like you look bad if you refer a friend to a plumber who tears up their bathroom.
People Then Did Not Buy Backlinks – Or Sell Them.
In those days, sites linked to each other just to provide value. In fact, they linked to each other a lot more, because nobody was making a big deal about it. Nobody thought about buying backlinks. They were a novelty, a toy. Sites linked to other sites because the web was new and it was fun.
For example, many sites contained little badges to send you to Microsoft to download Internet Explorer or to Netscape to download that browser. Even those these were major companies, they did not have to buy hypertext links from webmasters.
However, the word about the commercial value of hypertext links gradually spread even before Brin and Page founded Google. Publishers selling ebooks online noticed that the books with the most hyperlinks sold the most copies.
As Google entered the market and began to muscle out Alta Vista, ambitious webmasters soon learned this new engine was judging their sites based on “page rank,” and page rank was based on links.
Even Then, However, Purchasing Links Was Not A Common Activity.
Instead, sites began setting up “Recommended Resources” pages and setting up trades with other sites. Zeus and other software tools helped automate this.
It’s doubtful many visitors actually cared about pages with such long lists of related sites — but for years they did seem to help with search engine rankings. So buying links didn’t seem necessary. In effect, you “bought” links by putting the other site’s link on your site.
However, search engine optimization experts eventually noticed such pages weren’t working any longer. It’s easy for Google to spot them.
What Does Google Think About Buying Backlinks?
Google apparently decided these links didn’t have value because webmasters were exchanging hyperlinks to help themselves, not because they truly thought the other site provided something of value to their visitors.
Because of Google, the casual, friendly web linking of the past is long gone. By launching their own search engine to take advantage of that form of interlinking, Page and Brin warped and changed it.
Now, no site looking to make money links out to other sites just for the fun of it. Getting and giving page rank is serious business.
And as some sites gained a lot of page rank, it didn’t take them long to figure out this was something of value — so why not sell some of that PR to new websites willing to purchase backlinks?
So selling backlinks has become a sideline for some large, well-established sites. And small, new sites are willing to buy backlinks to boost their rankings as much as possible.
So buying backlinks is one way of getting PR, but if you pay a site to link to you, does that mean the site thinks you’re providing value to their visitors?
Obviously not. Therefore, Google’s official line is that it doesn’t approve of purchasing backlinks.
Yet it still goes on. Some companies use software to set up huge numbers of blogs. They’ll sell you links on their auto-generated blogs.
Some companies don’t use software, but pay a large number of bloggers $5 or so to put an incoming link on their blogposts.
Some companies still sell you backlinks from link farms. These may not hurt you, but they won’t help your rankings either.
Some companies use software or high school students to put backlinks to your site into blog comments even though the links contain the “no follow” attribute which makes search engines ignore them.
Or, if they find blogs with “do follow” links, they post obvious spam comments that the bloggers delete.
Some webmasters believe Google cannot know when they’re buying links. This is true if it’s done under the table, as a private arrangement between friends.
So If You Purchase Backlinks, Make Sure You Do So Quietly.
It’s even better to use a reputable company with proven results such as High Quality Backlinks to get free incoming links to your site.
The web does still contain sites where you can obtain backlinks without paying for them. High Quality Backlinks has found over 200 authority sites with a PR4 or above where you can get “do follow” links for free — just the way Google likes it.
Your investment is for their service in creating those incoming links for you. They can do it faster and more efficiently than you even if you knew what sites those were.
So there is no need to buy backlinks and take the risk Google will penalize your site.
Go now to learn more about www.HighQualityBacklinks.com
Note: Bought to you back buy backlinks from link building service